Search Engine Optimisation can help you achieve your business goals – Get more customers, more leads and more sales. Consumers have lost their fear of buying things online and search engines are often the starting place for a product search.
Brand visibility/findability – About a quarter of all web searches contain a brand term, such as a product or company name, either on its own or combined with other generic keywords. When consumers add brand terms to generic searches it is a great indicator of purchase intent.
People prefer the natural results and tend to choose natural search results over the paid-search listings.
Concerns about PPC (pay per click), click fraud – Although the search engines have played down the significance of click fraud the perception remains that investment into paid search carries the risk of fraudulent clicks, and therefore damage to return on investment.
People trust Google – Specifically, people trust Google to deliver relevant results. It is the reason why Google became synonymous with search. If Google says your company is number one for ‘car insurance’ then in the mind of the searcher it probably is.
SEO helps you build a better website – better user experience, better usability. better fulfillment paths. Happy customers mean higher satisfaction rates and more repeat business.