Unless you live under a rock, you’d know that the global ecommerce sphere is huge.
According to statistics, retail ecommerce sales will grow from roughly $2.8 billion in 2018 to a whopping $4.48 billion in 2021.
Of course, the amount of money to be made is only part of the equation as to why ecommerce is booming.
Over the years, DIY ecommerce platforms strive to make it easier and cheaper than ever to build full-fledged online stores. Social media websites like Facebook and Instagram also followed suit by introducing integrated shopping features for business pages.
Unfortunately, the ever-increasing accessibility of ecommerce has its downsides.
With so many aspiring entrepreneurs building their very own online stores left and right, you need to double up your marketing efforts if you want to get attention.
SEO, for example, can help you dominate your niche by being front and center on search engine results. It can provide your ecommerce businesses with the following benefits:
Feeling optimistic yet? Good.
In this post, we’ll discuss how to launch a successful SEO campaign for your online store.
Without further ado, let’s dive right in.
At this point, it’s common knowledge that every marketing strategy — inbound or outbound — depends heavily on keyword research to be effective.
Keywords make sure your ads, web content, and products reach the right audience. They also establish your brand’s niche relevancy in the eyes of search engines like Google.
The good news is, you don’t have to invest a hefty sum or countless hours on keyword research. There are plenty of tools out there that will enable you to find lucrative keyword opportunities within a few steps.
Ubersuggest, for example, works by expanding a seed keyword into hundreds of long-tail variations.
To help you determine which keywords to use for SEO, Ubersuggest also presents the keyword’s monthly search volume and competitiveness. There are only a few things you need to remember:
After you identify profitable keyword ideas, it’s time to weave them into your on-page content.
Basically, there are five particular page elements where you need to sprinkle your target keywords:
It matters not if you drop-ship tech products or sell your own line of clothing. Providing your would-be customers with valuable information through a blog is a great way to win their confidence.
It’s not rocket science: the more your audience trusts you, the more likely they are to make a purchase.
Remember that your blog must cover topics that don’t revolve around your brand. Look for content ideas that can provide readers with actionable insights without requiring them to buy from you.
A straightforward strategy is to refer to Q&A websites to find questions related to your product or niche. Quora (https://www.quora.com/) is a great place to start — thanks to its fast and relevant suggestions in its built-in search feature:
Don’t forget that, just like your product pages, your blog posts must also be optimized for your target keywords. Be sure to add them where it matters, like the page title, subheadings, meta description, and so on.
As you create your ecommerce store’s product pages and blog posts, it’s easy to overlook a number of issues that can negatively affect your SEO.
A quick workaround is to use Siteliner to automatically detect any concern that demands attention. It can help you spot broken links, duplicate content, site errors, and so on.
Apart from technical issues that need to be fixed, you also need to gauge how your website fares in terms of loading speed.
Take note that slow websites lead to higher bounce rates, which in turn may cause your search engine rankings to dip.
To check the loading speed of your ecommerce website, you can run a free assessment through Google PageSpeed Insights. Simply enter your website’s URL and click “Analyze.”
Once the analysis is complete, PageSpeed Insights will not only highlight the underlying issues that impact your website’s performance. It will also provide you with actionable tips on how to solve them:
Finally, no SEO campaign is complete without a link building strategy.
Keep in mind that backlinks help make your website more discoverable to search engine crawlers, which are responsible for indexing content across the web. They also determine rank worthiness by analyzing the authority of the referring domain.
Whatever you do, try to avoid spammy link building practices and focus instead on building quality backlinks.
For ecommerce businesses, here are the top strategies you need to consider:
If you want to succeed in ecommerce, or in any other industry for that matter, you should never find an excuse to cut corners.
Hopefully, SEO is where you’ll bridge the gap between you and well-established competitors. After all, SEO isn’t a contest on who has the deepest pockets — it’s all about the amount of effort you exert into conducting research, polishing your content, optimizing your website, and executing link building strategies.
Did we miss any crucial SEO strategy for ecommerce businesses? Don’t keep it to yourself and let others know through the comments below!
This guest post was authored by Jimmy Rodela.